Saudi-based Sudanese artist enters a new chapter, highlighting the role of the wider MDLBEAST ecosystem in supporting the next generation of regional talent
Riyadh, Saudi Arabia – June 18, 2026 – Following his breakthrough win at XPERFORM 2025, MDLBEAST Foundation’s talent discovery platform, Sudanese singer-songwriter Jafaar Amin has joined MDLBEAST Records, marking the next step in a journey that reflects the wider role of the MDLBEAST ecosystem in discovering, developing, and supporting emerging talent across the region. XPERFORM culminates annually at XP Music Futures, connecting emerging artists with industry leaders and opportunities that extend beyond the competition itself.
Jafaar first gained attention through his standout performances at XPERFORM 2025, where he emerged as the competition’s winner among a diverse lineup of rising artists. He is known for his original sound, soulful vocals, and deeply relatable Arabic lyrics. Since his win, he has continued to build momentum, establishing himself as one of the promising new voices emerging from the region’s evolving music landscape.
His journey continues this summer with a series of upcoming releases, including a highly anticipated collaboration with Lebanese / Canadian pop singer Zeina set for a release this week, further building on the momentum generated by his XPERFORM success.
Reflecting on his artistic journey so far and offering advice to fellow emerging artists, Jafaar said: “Let go of the outcome... and fall in love with the process.”
Jafaar’s progression from XPERFORM winner to MDLBEAST Records artist reflects the wider impact of the talent development initiatives led by MDLBEAST Foundation and XP Music Futures. XPERFORM forms part of a broader ecosystem that provides artists with mentorship, performance opportunities, industry access, and professional development, helping bridge the gap between discovery and long-term career growth. Since winning XPERFORM, Jafaar has gone on to perform at SOUNDSTORM 2025, Balad Beast 2026, and Unstable Lounge, further demonstrating how the MDLBEAST ecosystem continues to support artists beyond the competition stage.
His journey highlights how these initiatives create tangible opportunities for artists to develop their craft, grow their audiences, and build sustainable careers.
As the music arm of MDLBEAST, MDLBEAST Records continues to support artists across the region through artist development, creative collaboration, and long-term career building. Working closely with both emerging and established talent, the label plays an important role within the broader MDLBEAST ecosystem, helping artists expand their reach and connect with audiences locally and internationally.
Reflecting on his artistic journey so far and offering advice to fellow emerging artists, Jafaar said: “Let go of the outcome... and fall in love with the process.”
Jafaar’s progression from XPERFORM winner to MDLBEAST Records artist reflects the wider impact of the talent development initiatives led by MDLBEAST Foundation and XP Music Futures. XPERFORM forms part of a broader ecosystem that provides artists with mentorship, performance opportunities, industry access, and professional development, helping bridge the gap between discovery and long-term career growth. Since winning XPERFORM, Jafaar has gone on to perform at SOUNDSTORM 2025, Balad Beast 2026, and Unstable Lounge, further demonstrating how the MDLBEAST ecosystem continues to support artists beyond the competition stage.
His journey highlights how these initiatives create tangible opportunities for artists to develop their craft, grow their audiences, and build sustainable careers.
As the music arm of MDLBEAST, MDLBEAST Records continues to support artists across the region through artist development, creative collaboration, and long-term career building. Working closely with both emerging and established talent, the label plays an important role within the broader MDLBEAST ecosystem, helping artists expand their reach and connect with audiences locally and internationally.
NOTE TO EDITOR: NOT FOR PUBLICATION
Media Contact: Malak Saad - The Media Nanny
Email: mdlbeast@themediananny.nl
Please find the press kit with additional imagery here.
Email: mdlbeast@themediananny.nl
Please find the press kit with additional imagery here.
About the MDLBEAST Foundation
The MDLBEAST Foundation is dedicated to fostering a human-centric, innovative, and sustainable music ecosystem that prioritizes well-being, diversity, and education through impactful initiatives and strategic collaborations.
The MDLBEAST Foundation is dedicated to fostering a human-centric, innovative, and sustainable music ecosystem that prioritizes well-being, diversity, and education through impactful initiatives and strategic collaborations.
About MDLBEAST Records
MDLBEAST Records is dedicated to discovering and nurturing regional talent, while embracing both emerging voices and established artists. With a focus on empowering creators to reach global audiences, the label is committed to shaping the future of music in the MENA region and beyond.
MDLBEAST Records is dedicated to discovering and nurturing regional talent, while embracing both emerging voices and established artists. With a focus on empowering creators to reach global audiences, the label is committed to shaping the future of music in the MENA region and beyond.